INSPIRATION BEHIND WOMEN OF WORTH
More than 40 years ago, L'Oréal Paris coined the phrase "Because I'm Worth It" to celebrate a woman's worth and self-esteem.
Eight years ago, our signature phrase came to life in a new way. L'Oréal Paris established Women of Worth - a program that celebrates everyday women who are passionate about making an extraordinary difference in their communities.
Who is a Woman of Worth? She is true to herself and her passions. She lifts up a community. She sees a person in need and reaches out her hand. She gives without limit and asks nothing in return. She's an unsung heroine - but it's time to sing her praises! Whether she's empowering women, mentoring children, helping survivors to heal or advocating for seniors, her efforts are tireless. Her spirit is unbreakable.
BECAUSE YOU'RE WORTH IT
You’ll understand why we created the Women of Worth program when you hear the history of the inspiring phrase: “Because I’m Worth It®.”
We're celebrating our eighth year of the Women of Worth program in 2013! We are thrilled to have now honored 70 exceptional women.
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As a company, L'Oréal Paris believes in good corporate citizenship and strives to contribute to projects, such as Women of Worth, that serve the wider community.
In every country where we do business, we support projects that give back to the community at large through philanthropy and long-term partnerships. These local initiatives reflect our dedication to such worthy causes as promoting women in science, community solidarity, and educational opportunities-commitments that go back nearly a century.